The Bigger Picture

mesur.io is fundamentally changing the way the world measures and interacts with environmental data.

The Earthstream Platform automatically calibrates to micro-climates and begins transmitting data in real-time. Additionally, the Earthstream Platform can leverage your existing data streams and combine all of this information to automate processes and provide concise recommendations across your entire operation.

The Earthstream Platform helps us better understand the world and how to use its resources more conscientiously. We partner with nonprofit organizations, socially-conscious projects, and local and regional groups, empowering them to leverage the insight mesur.io provides.

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About Us

We provide solutions to improve environmental resource management


How we choose to interact with the environment is an important decision we make everyday, both for our own sake and for the planet's. Modern practices continue to reduce soil health, biodiversity, scarce resources, and society's connection to the Earth as a whole. A large factor contributing to this dilemma is the lack of accessible information and actionable tools for people and organizations to use in understanding our environmental impact firsthand. Contemporary solutions are often too expensive, too cumbersome, and too uncertain to help us do our jobs. 

Mesur.io founder and CTO Mike Prorock experienced these same frustrations 2 years ago when he bought his farm in Chapel Hill, NC . As a North Carolina native, Mike has always been focused on promoting regenerative agricultural practices. Despite all of the tools intended to help him farm, Mike realized that it was not only hard to access the variables that make farming successful, but it was also challenging to translate these variables and to understand what they were telling him. After numerous conversations with like-minded farmers, ranchers, and researchers, Mike realized that they all shared something in common: there was no platform to access environmental data and no usable solution to utilize this information to implement better sustainable practices. 

So he built one himself to Give the Earth A Voice.

Mesur.io is positively impacting worldwide environmental resource usage. From germination to consumption, there are numerous data points available for us to use and to learn from. We help individuals and organizations build communities capable of ingesting this information at each stage of their process to help optimize resource usage by enabling better decision making with data. 

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Team


 
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MIKE PROROCK

CTO & Founder

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CHRIS ABERNETHY

Senior Software Engineer

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TOM RUMP

CEO

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QUINN MARCEIL

Hardware Engineer

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Careers

We are always looking for like minded individuals

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AUSTIN DRESSEN

Director of Operations

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Jon Wolfe

Hardware Engineer

 
 

Advisors


 
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AMOS SCHWARTZFARB

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DEAN GRAVES

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CHRIS MOYER

 
 

Meaningful Water Conservation

We've all seen the sprinklers going during a rainstorm. With our real-time weather alerts and irrigation monitoring, you'll stay ahead of precipitation to drastically reduce over-watering, and to ensure you save your water for when you need it most.

 
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Limit Environmental Contaminents

Improved insight into your farming and grounds-keeping processes means you can also help support the longevity of your land. Combining growing degree days, activity tracking, and more, our complete analytics suite helps you know how much fertilizer is enough to optimize growth and minimize contaminant run-off.

 
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Give The Earth A Voice

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