Continues Expansion, Michael Crawford & Aaron McGuill Join Sales Team


Danville, VA (April 30, 2018) Michael Crawford and Aaron McGuill have joined the growing team and will lead Golf and Turf Management sales efforts.

Michael Crawford joins the team with extensive experience in the turf industry. Most recently, he worked in sales at Redexim Turf Products, managing the Georgia and Tennessee sales territories. Previously, he spent eight years as Assistant Superintendent of Fox Den Country Club in Knoxville, where he gained valuable experience in the challenges of golf course maintenance, including the hosting of golf tournaments, such as the Knoxville Open. Crawford has a degree in Turfgrass Science Management from the University of Tennessee.

Aaron McGuill has more than 20 years of sales experience working with cutting-edge agricultural science and technology products. Aaron’s experience includes the role of Northeast Seed Sales Manager with Southern States Cooperative, where he worked with independent, green business owners to develop customized seed mixture products specifically tailored for their geographic location and retail setting. McGuill graduated from Penn State University with a degree in Turfgrass Science.

"We are absolutely thrilled to have both Michael and Aaron join our Sales team,” said Tom Rump, CEO of “They have a deep understanding of the value of real-time, in-ground information that is actionable. Their sales skills are exemplary, and their educational background is a perfect match for our market."

“I am really excited to join,” said Michael Crawford, “leveraging’s technology is a must for today’s golf course superintendents and turf managers.”

“The platform is a game changer for today’s agronomist,” said Aaron McGuill, “providing real-time data to support complex decisions is an industry-leading solution.”


Combining real-time environmental measurements, with advanced analytics and relevant external data, enables growers (agriculture, golf, turf) to accurately water, fertilize and